Affirmations have long been recognized as a powerful tool in manifesting desires. That's because the subconscious mind cannot differentiate between actual reality and suggestions. Therefore, it processes suggestions (or affirmations) as being real -- and goes about using its powerful creative ability -- and that of the nervous system -- to actualize those affirmations. For this reason, people from all walks of life -- from athletic coaches, to sales professionals, to religious leaders, and peak performance experts (like Anthony Robbins) promote the practice of affirmations.